Donaldson Capital Branding

Responsibility

Donaldson Capital approached me to help establish their visual brand and help communicate the new firm's financial and mortgage services to residential clientele.

Strategy

My Ideas

The firm's target market is high-net-worth individuals, making it important to communicate trustworthiness and experience. I refined the existing logo and established a visual system that reflects these aspects to existing and potential clientele. I also created icons that help the brand communicate their services in a unique and memorable way.

Client Input

Owner Drew wanted the business to appear established and reflect the high level of service he has offered his entire career. Based on this perspective I designed a classic visual system that speaks to the prosperous demographic his firm targets.

Impact

Since establishing Donaldson Capital the firm has experienced a positive response from marketing efforts and continued to grow.

Donaldson Capital Branding

Responsibility

Strategy

Impact

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