It was our responsibility to refresh the electrician's website in order to attract more clients, increase website engagement, and make more sales.
The client initially had a logo, basic website, and business card. The existing website did not reflect the company branding used in other applications, indicating visual consistency was needed for the brand.Our Ideas
During our first meetings with the owner we realized the company was in need of a brand refresh to accompany the website design. Our aim was to create a professional brand with a technical feel that appeals to the company's three market segments: residential, commercial, and industrial clientele.Client Input