About Me

Where I’m From

When people ask where I’m from I always pause for a moment: I lived in many different places as a boy.

When I saw mountains for the first time I couldn’t understand how they could be so massive, but now they’re more familiar to me than any other landscape.

I was born in Winnipeg and moved to the West Coast in 1995 when I was seven. I was then raised in Victoria, and later the Cowichan Valley.

My Education and Experience

The graphic design college I attended was small but mighty: it had a world-class design program and was located on Prince Edward Island. In 2013 I graduated with a strong understanding of the principles of graphic design from Holland College.

I had already practiced design with freelance clients during my time at college, and I hit the ground running. That summer I moved to a big city and worked for a branding firm, then an email marketing company, then Rogers, then Royal LePage, and more.

In Toronto I cut my teeth on multiple design roles from 2013 to 2018, helping businesses thrive by redesigning their marketing and brand identities.

Founding Karbon Branding

I was an employee by day and a freelancer by night. I always had a passion for brand design, and I gained direct experience by working with my own clients in Toronto.

In 2018 I was ready to take the leap: I opened my company under the name Alynx. I later changed the name to Apex Haus, then eventually Karbon Branding. Naming a business is its own art form and it’s why I changed my company name twice.

The name is mostly based on how it sounds. “Karbon” is a play on the word “carbon” and has a somewhat assonant sound when combined with “branding”. I like to think of the word Karbon as “carbon” in the term “carbon copy”.

My Personality and Work Style

Design is not always a comfortable process, but being uncomfortable is often an indicator that you're breaking new ground. Time is the true test of good design, and allowing the results to speak for themselves is key.

I’ve been told many times that I take things too seriously, but in the business of logo design I see that as a strength. Your success is first and foremost in my mind.

My Personal Life

When I’m not working I spend time with my family going to the beach, watching our favourite shows, and enjoying daily life.

I have also played guitar since I was 15 and continue to do so. Video games are also a passion of mine, particularly League of Legends and pixel-based roguelikes.

If you like what you've read about me, take the leap and contact me:

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