The offering is a Salesforce-native payment app designed by a solo developer. It was our job to capture the easy, convenient nature of this new SAAS offering with a meaningful mark.
After researching various payment methods we referenced our insights to create a mark that felt familiar and convenient to those accepting and making payments.Client Input
Our client requested a mark that was more abstract than realistic, as well as reflecting the Salesforce brand to create familiarity with current Salesforce clientelle.
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