The owner of Lasonne Engineering approached me for a complete logo rework, starting from scratch. It was my responsibility to capture the ethos of the company with a bold mark, while referencing the client's heritage.
Because of the precise and exacting nature of my client's firm it I decided that communicating authority, accuracy, and capability were paramount. I used geometric design that harmonizes with the typography and ties the entire design together.
Client InputMy client was happy with the way my design reflects his heritage in a meaningful way, while staying true to the concept of engineering.
Since the launch of Lasonne's new logo my client has experienced tremendous business success, so much so that he remained fully booked with projects throughout 2019, 2020, 2021 and onward.
Alex Banman,
Langford's Logo Designer
Karbon Branding™
437-243-8446
talk@karbonbranding.com
Langford, British Columbia, Canada
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