We were approached by the daughter of the owner of Poshak Ethnic Wear to design a logo. The logo is used as their main storefront sign to advertise their company in their neighbourhood.
After consulting with the owner's daughter we understood that the logo required both a whimsical yet elevated feel, and a trustworthy aesthetic. The two contrasting fonts achieve this and resonate with the Indian mothers and daughters shopping for quality traditional garments.Client Input
After presenting two logo options to her mother, the daughter informed us that her mother immediately chose the design above. She knew right away which mark was going to work for her business!